Thursday, January 30, 2014

Success in relationships and life

Bolivia holds an annual festival every January in which citizens buy teeny models of what they hope to gain in the coming year.
When I lived in Singapore I saw that the Chinese burned paper money and paper houses to symbolise what they wanted their ancestors to receive in the next life. I thought that was a waste of time and effort. But looking at the similar Alasitas festival I feel it makes sense to stick up a picture or model to focus on what we want in this life. It is recommended by many psychological systems. Religion says you should pray. You can tell others what you want to achieve. I remember when my boss eric Webster died another member of staff met me on the stairs by the coffee machine and asked what I wanted to do next. I said I'd been a personal assistant in Pembertons Advertising agency for about a year. Now I wanted to be a copywriter. A few hours later the head of the Copywriting department called me in to be his assistant sending out memos, I was given a job writing copy for the card for the girl who was leaving, I wrote Wishing You A Rosie Future, (her name was Rosie). The copywriter drew a rose - I asked him to draw her face in the middle of it. She was thrilled with her personalised card and the next day I was given my first real copywriting task and then became a full time junior copywriter. So the model serves two function, it helps you focus, and it tells everybody around you what your aims are. The friends and family who see your reminders might speak to you, reinforcing your determination to succeed in your quest. Or they might pass on useful information, such as an advertisement for a job, or bargains at a department store.  Whether you marry off youngsters or concentrate on a job, focus on your aims, with a list, picture or model.

See Bolivia's Alasitas festival 

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